It is incredible to see how powerful
personal and corporate growth can be when design, art, passion and skills
come together in the common goal of creating unique objects.
PROJECT FOR POLTRONA FRAU.
SANLUCA 50+50. CASTIGLIONI. MAX HUBER. MILAN. 03 — 10 — 2018
The aim was to re-edit the Sanluca armchair designed by Achille and Pier Giacomo Castiglioni, with a completely new approach, covering it with a fabric from the unpublished work “Geophysical Waves” by the famous graphic designer Max Huber, a very close friend. The challenge was to transfer a graphic design in its exact proportions to a soft Jacquard fabric in wool and cotton. Everyone, within their respective areas of responsibility, took on with great enthusiasm all that was needed to achieve the goal. The design was scanned and Torri Lana then transformed it into a weaving program that made it possible to create an exclusive fabric.
“Teamwork, passion, research, attention to detail, design culture and reliability.
These values make the experience of product development true, passionate and shared. This is also motivated by the great passion for design and enthusiasm for challenges and new projects.
It was therefore easy to get in touch with Torri Lana to propose the idea of creating a special fabric to cover the Sanluca Limited Edition, which celebrates the Castiglioni brothers and their friendship with Max Huber.”
POLTRONA FRAU STYLE & DESIGN CENTER